Unlocking the Secrets of How Your Website Content Can Help Your Search Rankings
Search Engine Optimization (SEO) is an important topic for any business owner who has a website. If you rely on your website for leads and sales (and who doesn’t?), good SEO is vital. At first glance, SEO might seem complicated. Terms like keywords and metadata sound like a secret language used by digital marketing gurus and website developers to confound everyone else. And although there is a science and a required skill set necessary for implementing good SEO, it isn’t as complicated as you might think. Even if you choose to contract for SEO, which in many cases is a smart business decision, you still need to understand what SEO is and why it’s important. Read on to unlock the secrets of search engine optimization.
When I was in 5th grade, I had two teachers who insisted that we as students label everything, write clearly and concisely, and above all, stay organized. Little did I know that Sr. Paul and Mrs. Butler were teaching us the basics of search engine optimization long before the Internet was even imagined. Honestly, if you have these basic skills, you are 50% of way to driving traffic to your website. SEO experts agree that good website content is one of the most important building blocks in ranking on the first page of a Google search. There are obviously many other factors that contribute to high search rankings; things like click-through-rate, time visitors spend on your site, and backlinks are all important. But, you have control over your content, and one could argue that if your content is great, the other factors will automatically trend in your favor.
So what is good content? Below is a list of things that Google uses to assess the quality of your content: