In all industries there are certain people and organizations that are experts on particular topics. They are the field leaders, the trailblazers; the ones who have done the research, put in the time, and have more knowledge about their field than others. If you’re running a business, it’s a safe bet that you have expertise that sets you apart from others in your field. But that’s only half of the equation. Along with expertise, effective communication is a key ingredient for your business’s success. But being an expert in one area leaves little time to become an authority on communicating that expertise. Below are cost effective communication tips that can greatly impact your bottom line:
Run news releases on a regular basis:
Most industry journals have a news release section. Use this section to publicize new products, new hires, or anything else noteworthy about your company. Extra Tip: Before you send anything in, call the News Section Editor to introduce yourself and find out if they have submission guidelines. Often times, a quick phone call can make the difference between your news release making it to publication instead of ending up in the trash can.
Send a monthly or quarterly newsletter to your customer base:
It costs more money to get a new customer than to keep an existing one, so make sure that you are reaching out to your current customers on a regular basis. Email them a short newsletter every few weeks to inform them about what’s new with your business and the industry as a whole. Include interesting quotes or jokes as a regular feature. Photos and videos are other ways to make sure that your newsletter gets read. Extra Tip: When collecting email addresses from customers, always make sure that you have their permission to include them in your newsletter mailings, and that there is an “opt out” for those who have given permission but then change their minds.
Be active on social media:
At a minimum, your company should be on Facebook, but being active on Facebook, Linked in, and Twitter is best. Each platform is different, so make sure that you strike the right tone on each. As with electronic newsletters, photos and videos on Facebook get the most attention, while articles, photos, and videos are appropriate for Linked in. Keep it short and clever on Twitter. Extra Tip: With all social media, keep the timing of your posts consistent.
If you don’t have time to effectively communicate all your business has to offer, consider hiring a professional writer who can guide you through a marketing communication plan specifically designed for you. McIntire Writing Service will take the time to know you and your company and make sure that your voice and message come across in all of your on-line and written marketing material.